Marketing analytics portfolio
Edward Florescu
I am a marketing analytics professional focused on turning consumer data into actionable business recommendations.
I specialize in marketing analytics, data visualization, and data-driven strategy creation.
About Me
I graduated from Michigan State University with a degree in Advertising Management and a Business minor.
My interests sit at the intersection of marketing, analytics, and strategy. I strive to help businesses form optimal marketing and business strategies through data—backed recommendations.
Through coursework, internships, and independent learning, I've developed experience with GA4, SQL, Excel, market research, data analysis, and strategy optimization.
Skills
3.85 GPA
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Dean's List
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Merit scholarship
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3.85 GPA ~ Dean's List ~ Merit scholarship ~
Research and Analysis
Technical research summarization
Trend identification
Competitive analysis
Audience segmentation
survey analysis
Report creation
Visual data reporting
marketing recommendations
Technical
Microsoft Excel and PowerPoint
Python
R Programming
SQL
Google Analytics 4
Database organization and maintenance
Fluent in Romanian
Intermediate in German
Storyteller
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analyst
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strategist
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Storyteller ~ analyst ~ strategist ~
Certifications
Google • 2026
Validated proficiency in GA4 reporting, event tracking, audience analysis, and performance measurement.
The Trade Desk • 2025
Certified ability to utilize The Trade Desk as a programmatic advertising platform in order to effectively plan, buy, and measure data-driven digital marketing campaigns.
The Trade Desk • 2025
Validated proficiency in using The Trade Desk’s AI-powered media buying platform, Kokai.
The Trade Desk • 2025
Certified ability to form data-backed marketing campaigns, including the use of first party data, omnichannel strategies, and KPIs.