grewal hall
Integrated marketing campaign
I collaborated with a team to develop an integrated marketing campaign for Grewal Hall, an entertainment venue located in Lansing, Michigan. Our objective was to increase awareness and attendance among two key audiences: Michigan State University students and high school students planning prom-related events.
Through audience research, survey analysis, and market evaluation, we identified the factors that influence how these groups choose entertainment venues and social experiences. We then applied these findings to create a comprehensive year-long marketing strategy featuring targeted recommendations, promotional tactics, budget allocations, and implementation timelines.
The resulting campaign provided Grewal Hall with actionable strategies to increase engagement, attract new visitors, and strengthen its position as a destination for student-focused events.
Tools Used
Media planning
market research
Budget planning
audience segmentation
trend identification
Key insights
Many MSU students perceived Lansing entertainment options as limited.
Transportation and awareness were barriers to attendance.
High school students valued unique prom venues and photo opportunities.
business recommendations
Partnerships with student organizations and local businesses.
Strategic social media advertising.
Prom-focused SEO and landing pages.
Pop-up events and campus activations.