5 Senses
Market research analyst internship
Over the summer of 2025, I spent two months in Japan, where I had the amazing opportunity to work as a market research analyst intern for 5 Senses Co.
During this internship, I analyzed social media performance data to identify which content characteristics most effectively drove audience reach, engagement, and follower growth. To accomplish this, I coded and categorized posts based on factors such as posting time, platform, content format, visual style, and subject matter.
These insights helped shape my recommendations for how the company should proceed with their social media strategy in order to maximize the amount of followers and engagement they received with each post.
Tools Used
Data Coding
Market Research
Social Media Analytics
Survey Analytics
Visual data reporting
Key Insights
Carousel posts generated higher engagement rates than single-image posts.
Visual contrast between the product and background improved performance.
Posts lacking audience interaction prompts tended to receive fewer comments.
Gold-toned creative consistently received lower reach and engagement.
Business recommendations
Incorporate stronger CTAs (Call-To-Actions) in captions.
Ex: “Tag a friend who would love this fragrance scent!”
Rotate hashtag groups to avoid repetitive usage.
Prioritize carousel content where appropriate.
Pin comments to set the tone and encourage audience discussion.
Creative Work
In addition to conducting market research and social media analysis, I also created social media creatives, including Instagram reels and highlights, using Canva to support the company's digital presence.
